Our series editor Fiona Duncan investigated Lime Tree Hotel on a hunch, enticed in by its pretty Georgian façade and overflowing window boxes. What she found was a hotel with a personal, relaxed atmosphere that combined fantastic value - a rarity in London.
The secret to Matt and Charlotte’s sucess? Matt puts it down to zero hotel experience, which has helped them avoid the pitfalls towards becoming an impersonal engine, joining OTAs and bringing in PRs who hike up the prices. Instead they’ve run it in their own indpendent style, and as a result have enjoy 100 per cent occupancy most of the year.
All bedrooms have luxury beds, draped with Osborne & Little, or Cole & Son curtains. They can be on the small side and only three have baths, but all are priced accordingly. Ours, at £220 a night, had a double and single bed, a widescreen television and an original Victorian fireplace. Singles start at £115, making this an excellent option single travellers, who are made to feel welcome by the remarkably friendly staff.
The hotel (which connects two Georgian houses) has a countrified feel, aided by homely touches such as painted furniture and breakfast options being chalked on a board in the kitchen (these include croissants, yoghurt and cooked dishes).