With sweeping views over Positano from its supreme position high on the western cliffside, Villa Franca is a sleek, smart hotel run by the friendly Mario Russo. While its high position inevitably means it is quite a distance from the town centre and seafront, the hotel thoughtfully provides a private bus to and from the beach at certain times.
The public areas leading off the hotel's plush reception are cool and inviting, with gleaming white-tiled floors and vivid blue armchairs. A perfect place to enjoy a drink from the hotel bar and let the soothing decor take effect. The beautiful dining room is similar in style, with the local specialities it serves up gaining very positive reviews from previous guests.
Bedrooms continue the blue and white theme, with colourful tiles and spacious, well-equipped bathrooms. Rooms with sea-views are certainly the best, with even standard rooms enjoying some of the most stunning panoramas to be found in Positano. But it is the glorious rooftop terrace, with its inviting swimming pool and sun loungers, which offers the best view of all. Truly a special place.